If you’re into online marketing, either for your own website or blog or on behalf of your clients, then you’ve know doubt come to the conclusion that social media is an integral part of increasing an online presence, building a brand, reaching a wider audience, and engaging customers in order to keep them coming back, encourage them to share with friends, and potentially even turn them into brand ambassadors. It’s a pretty tall order, but these are the overall goals of online marketing, or marketing in general. But a big part of utilizing social media platforms to your best advantage is being able to track your efforts. If you can’t collect user data and analyze results in order to tweak you`r efforts, you might not be getting the full benefit of social networking profiles. Luckily, there are all kinds of tools to help you do this, from Google Analytics to Raven tools, but not all social networking sites provide the native tracking and reporting tools you need to do your job. Instagram, in particular, could pose a problem. However, Tapculture Inc. may be able to solve your problem with a freebie called GramPro Stats for Instagram.

The main appeal of Instagram for many marketers is the ability to post pictures because, as you know, a picture is worth a thousand words. Where followers on other social media outlets may have to slog through tons of text via posts or tweets from their many feeds, the attraction with Instagram is right in the name; you get instant brand recognition in the blink of an eye with a format that’s easy to share thanks to a visual message. You can also start photo contests to attract and engage followers, add promo codes to posts, and of course, let consumers participate by sending in their photos for your feed. And now that the site has millions of followers, utilizing it properly is a must for any business that wants to gain recognition in the online and mobile arenas. Of course, it’s only really worthwhile if you can track your efforts.

This is where GramPro enters the picture. The app allows you to create account overviews that will help you to see the results of your Instagram campaigns in a way that the site itself currently fails to offer. It starts by providing several different types of user stats, including photos liked, comments added, and activities such as likes, posts, and so on that will tell you how active your members are. You can also get breakdowns on your followers to see a count of your current followers, how long they’ve been following you, their user numbers (or how long they’ve had an account), and which ones are the most popular, all of which can help you to figure out how you’re performing and how you might expand.

And of course, you can view a report of your stats, organize followers in a variety of ways, and track followers gained and lost. This tool won’t help you to remove unnatural links or come into compliance with Google’s latest algorithms, but it will definitely give you the info you need to make Instagram live up to its potential as a social media marketing platform.