When most people consider branding, the first thing that comes to mind is mega-corporations like McDonald’s, Apple, Nike, and so on that have an international presence and enjoy instant recognition thanks to logos, slogans, jingles, and products that everyone has seen. For example, you could show nearly anyone, anywhere in the world the golden arches and they’d know what company the logo represents. The same could be said for the Nike swoosh or the Apple logo. The point is that we all understand the power of branding where corporations are concerned. But when it comes to the prospect of personal branding, you might not understand what is entailed or what the process can do for you. And yet, as students graduate from college and enter the working world, personal branding can play a major role in netting a job and launching a career. Whether you are a recent grad looking to create a polished image and adopt a professional attitude or you’re an experienced worker seeking ways to reinvent yourself in a rapidly changing job market, KPMG GO is one app that can give you the tools you need to understand personal branding and begin to build your own brand image.

The app is ostensibly designed to help those who are just starting out on their career path. As such, there are sections that will not be particularly useful to more experienced job seekers. For example, most people who have held a steady job for a while have a good idea of how to dress for an interview since they’ve worked in a business environment. Recent grads, however, will no doubt appreciate tips pertaining to what to wear and how to act during the interview process. On the other hand, there are portions of the app that can provide useful information for anyone who wants to develop a personal brand in order to compete in the modern job market and increase professional opportunities.

For example, you might think that you know how to build a resume if you have applied for plenty of jobs in the past. But you may not be aware of what hiring agents are looking for in a resume these days. For example, the current job market has created such a glut of qualified applicants in so many fields that anyone offering positions may find themselves inundated not with dozens of resumes, but hundreds or even thousands. And if yours is longer than a page, chances are good you won’t make it through the first pass. In addition, objectives are no longer required as part of a standard resume and bullet points are now acceptable. So if you haven’t brushed up on your resume skills in a few years, now may be a great time to download this free app to get started.

Also included are sections on etiquette, interviews, and virtual communications. And users of every age and experience level will no doubt appreciate the videos and interactive tools designed to help them build a personal brand. Although the insights and advice offered by successful business people will no doubt appeal more to inexperienced college grads, KPMG GO has a lot to offer anyone who’s looking for ways to increase their odds of nabbing a job. Short of papering yourself with Post-It notes or PVC banners that advertise your personal brand, you might not know how to adequately convey your strengths to prospective employers. Luckily KPMG GO can give you the knowledge and skills you need to not only create your personal brand, but use it to realize success in the job market.