Over the years Apple’s adverts have featured many different celebrities from Jamie Foxx to Basketball star Stephen Curry, but the tech giants next advert features a more questionable character. The blue haired, cookie eating machine known only as the ‘Cookie Monster’.

The new advert shows off Siri’s new hands free feature with the Cookie Monster using it to start a timer and play waiting music as he waits impatiently for his cookies (if you can call them that) to cook. The advert takes a more humorous approach and is something hopefully Apple will carry on to do in the future.

Siri’s hands free feature is only available unplugged on the iPhone 6S but can be used on previous devices when they are plugged in. View the new advert below.