Sometimes trying to make a phone call on the iPhone is a lot of trouble, especially if you’re short on time or have a ton of contacts. That’s why Today Screen widgets that let you set speed dials are so popular. Most of those, though, aren’t customizable enough to really tell your speed dial contacts apart quickly and easily. Swipe Dial, free on the App Store, is different.

Want to set a speed dial for the same person’s cell phone and work number? With most speed dial widgets, you’ll end up with the same picture for both numbers. Swipe Dial lets you use a different image for your contact’s different phone numbers. You aren’t limited to just the images in your address book. Use whatever pictures you want.

Sometimes, your address book names aren’t what you really recognize or use for the people you love. You might have your mother’s full name, but don’t notice it as quickly as just “Mom.” With Swipe Dial, you can customize the labels and names how you want them, not how you have them in your address book.

Swipe Dial is designed for iPhone, iPad, and iPod touch. You can download it for free on the App Store, but there are in-app purchases to give you unlimited contacts and let you send SMS messages from the widget.