Earlier this year, our writer Aaron Hoerst wrote an excellent piece on the effects of micro-transactions and downloadable content (better known as DLC) in games. Long story short, the effects of in-app purchases and DLC can be used for good and bad, depending upon how the developer implements them. For example, a developer can provide the entire game for a set price and provide skins or extra content through micro-transactions. On the other hand you have games like Angry Birds 2 that misuse in-app purchases, making you pay for extra lives, power ups, and birds to progress in the game.
Taking it a step further, AppSpy made a pretty interesting video on how Angry Birds 2 incorporated micro-transactions. Previously, the original Angry Birds was available for $0.99 and you automatically had all the content unlocked as long as you beat each level. As for Angry Birds 2, you need to purchase extra lives and more to get any progress in the game even though it’s available to download for free. At the end of the day we need to ask ourselves: would I rather pay $0.99 or $1.99 for the entire game, or fork out small payments of $0.99 over time just to make some progress?
Anyhow enough rambling for now, be sure to watch the video above from AppSpy.