The Apple Watch is now available in select Apple Retail Stores. No, this does not mean you can walk-in and pick one up, at least not yet. Before today, customers were required to order their Watches online and wait for them to deliver to their homes. Today, Apple has added their “Reserve & Pickup” system. This means that you can go on to the Apple Online Store, go through the order process and have it reserved at your local Apple Store (assuming they have that model in stock).
Jeff Williams, Apple SVP of Operations previously stated:
“The response to Apple Watch has surpassed our expectations in every way, and we are thrilled to bring it to more customers around the world. We’re also making great progress with the backlog of Apple Watch orders, and we thank our customers for their patience. All orders placed through May, with the sole exception of Apple Watch 42 mm Space Black Stainless Steel with Space Black Link Bracelet, will ship to customers within two weeks. At that time, we’ll also begin selling some models in our Apple Retail Stores.”
We’re now approaching the end of that two week window. To be clear, you are reserving your desired case and band combination online and the purchase will be completed in-store. Each customer is limited to book one order and is given a time window to pick up their Watches before it returns to stock.
In-store Apple Watch stock will be refreshed on a daily basis. Customers are encouraged to refresh the site at 8:00 AM local time every morning to see if their desired Apple Watch combination is available to pickup.