On Monday, the New York Times reports that Apple has a goal of a whopping 100 million subscribers for its rumored Apple Music service. This would give the service an annual revenue of $12 billion. In comparison, Spotify has a 15 million paid user base, 4.7 million within the United States. The service has a total of sixty million subscribers, free and paid combined.
The report notes that the upcoming Apple Music service will soon take over the company’s current Beats Music service. The company will also push its marketing to persuade its large iTunes music base to try the new music streaming service. The service will cost $10 a month, with an incredible 3 month free trial.
The story also goes over known tidbits, such as new iTunes radio stations featuring DJs like former BBC host Zane Lowe and artists Pharell, Drake, Muse and David Guetta. If there are any doubts about the name ‘Apple Music’, here is a badge from Apple’s Chief of French content for Apple TV, who has added Apple Music to his responsibilities.
Apple is expected to unveil their new streaming service today, at the company’s developer conference, which kicks off today at 10AM PST. PocketFullOfApps will be covering the event live, here.