Apple CEO Tim Cook sent out an internal memo to Apple employees today stating that Jony Ive, Apple’s Senior Vice President of Design, has been promoted to a brand new role: Chief Design Officer. Originally obtained by 9to5Mac, Apple has also promoted Richard Howarth, who’s been on the iPhone team for a long time, as its new Vice President of Industrial Design in charge of hardware design.

Alan Dye, who has been the Human Interface Chief, has also received a promotion. Dye is now Apple’s Vice President of User Interface Design for both mobile and desktop user interface experiences. The Chief Design Officer was a role created specifically for Ive, according to Cook.

The full memo is available on 9to5Mac’s article.