Today is the official Apple Watch launch day — Apple has recently posted three new ads in celebration of the launch, ‘Rise’, ‘Up’ and ‘Us’. Each video focuses on one core feature of the Watch — communication, time and fitness — and demonstrates the Apple Watch being used in real-world scenarios.

Rise

Up

Us

Up until this point, Apple has had a tough time advertising the Apple, as it doesn’t have a clear message as to what it should do. The Watch does a lot of things, but why should customers buy one and are you convinced?