If you think the Apple Watch Edition is tacky and expensive, you won’t believe what Sébastien Jondeau, assistant of fashion designer Karl Lagerfeld shared on the popular photo-sharing site Instagram this morning.
The photo shows off a custom-built Apple Watch Edition with gold link bracelet. The best part? You can’t have it. This model goes beyond the Apple Watch Edition’s famous celebrities ranging from Pharrell Williams to Katy Perry have, which are the stock configurations of the Apple Watch Edition.
So who is Karl Lagerfeld and why does he get special treatment? Lagerfeld is a highly praised figure in the fashion industry and having him carry a custom-built Apple Watch Edition with — what normally is a $450 band — a gold link bracelet is a major advertisement for Apple letting customers all around the world know that this Watch is a fashion device, not a tech product.
I can only imagine how much Lagerfeld paid for this Watch, considering the link bracelet’s typical retail price.