A couple of sources claimed earlier this year that the Apple Watch was going to be a complete flop — think what you want, however, this is completely false. According to a poll completed by Slice Intelligence, Apple took a whopping 957,000 Apple Watch pre-orders in the US alone. In comparison, the millionth iPhone was sold in 74 days, 28 days for the iPad and two years with the iPod. The report goes on to say that each customer spent $503.83 on average and bought more than one Watch.
Unfortunately, the pricier Apple Watch Edition was not included in this report. Apple began taking pre-orders last Friday, taking an online-only approach. One million devices sold within the first 24 hours is an impressive figure nonetheless. This doesn’t come as a surprise since most models were pushed back to June within the first hour after pre-orders became available Friday morning.
The entry-level Apple Watch Sport with black band was the most popular model, representing 62% of total pre-orders. An average of $382.83 was spent per customer who ordered the Apple Watch Sport. If you opted for the middle-tier Apple Watch with stainless steel, each customer spent an average of $707.04.
As shown below, customers who bought pricier Watches opted for cheaper bands with nearly one-third purchasing a white or black sport band (28%), followed by the Milanese loop (25%), and the link bracelet (14%).
When it comes to Apple Watch casing, there was no surprise that the Space Gray was the most popular, considering you could only get that casing with the black sport band. Following suit, the stainless steel, silver aluminum and Space Black stainless steel were the most popular models.The majority of customers picked up the bigger 42mm case (71 percent), but customers who bought the Apple Watch Sport were more likely to buy the 38mm case.
A total of 72% of Watch buyers have purchased an Apple product in the last two years, 21% of them purchased an iPhone 6 or iPhone 6 Plus months ago. This isn’t surprising as the Watch requires an iPhone 5 or later to operate.
Slice’s data only shows estimates from users from within the United States. The report does not include pre-order data from Canada, Australia, the United Kingdom, Germany, France, Japan, China and Hong Kong, where the Apple Watch also launched last Friday.
Apple has yet to announce official numbers for the Watch, though we wouldn’t be surprised if they announced two million pre-order sales over the weekend.