Known as “the man behind the Apple Watch”, Jony Ive shares a few details with FT’s Nick Foulkes about the upcoming first generation Apple Watch. The design guru mentions the teams attention to detail, the design behind the watch, and how it differentiates itself from the iPhone.
Ive argues that the battery life on the wearable device won’t be an issue because of the nature of the device:
One of the things that struck me was how often I’d look at my watch and have to look again quite soon afterwards, because I hadn’t actually comprehended what the time was.
If I had looked at something on my phone, because of the investment involved in taking it out of my pocket or my bag, I would certainly pay attention. I quite like this sense of almost being careless and just glancing. I think for certain things the wrist is the perfect place for this technology.
He went as far as mentioning the amount of time and effort behind the design of the devices packaging. Just like any other Apple made device, the watch sports a minimalist packaging with a bottom that slides out.
The article mentions that both the stainless steel Apple Watch and anodized Apple Watch Sport will both start at $349. It goes on to say the Apple Watch Edition will start at a “yet unconfirmed price of around $4,500″. Though Apple PR has denied any claims based on pricing.
Of course, Apple is set to unveil pricing details during its “Spring Forward” event on Monday.