Apple Outtsells Android for the First Time Since 2012
Wednesday, TechCrunch relayed a survey put out by market researcher Kantar Worldpanel which showed a small victory for Apple as they overtook Android during the last three months of 2014 in terms of units sold. Awaken by the introduction of iPhone 6 and iPhone 6 Plus, Apple withheld a 47.7% share of the US smartphone market. Android took a 47.6% share, and Windows Phone had a measly 3.8% share.
Kantar chief of research Carolina Milanesi noted it’s “the slimmest 0.1% margin” he’s ever seen. Not only is Apple’s success the result of the iPhone 6 mania, but also due to “the strongest product portfolio” in Apple’s history. Apple’s growth was noted during Apple’s earnings call in Q1 2015 by Apple CEO Tim Cook.
The company sold a record breaking 74.5 million iPhone units during the holiday quarter, a 46% growth. The largest profitable quarter in any companies history.
Although the iPhone is the largest selling smartphone in the US, followed by Samsung’s Galaxy S5, Google is still going strong in Europe, regardless of the 3.8% drop from their overall 66.1% share this last quarter.