It has come to a day where ads are simply everywhere, even on your watch. Mobile advertising company TapSense this week announced that they will be the first advertising company to place ads on wearables. TapSense promises specific ads tailored for the Apple Watch. This may include custom watch faces, glances as well as full screen experiences. Advertisers will also be able to track GPS data (via the connected iPhone) to provide “hyper-local” ads.
“Wearables and Internet of Things (IoT) are the next frontiers in the mobile revolution. We are excited to announce industry’s first programmatic ad platform for Apple Watch developers and brands. ” said Ash Kumar, Co-Founder and CEO of TapSense. “While most of our competitors are focused on banner ads and legacy platforms, we are focused on innovation and next generation platforms. Apple Watch has the potential to be a category disruptor similar to iPod or iPhone and we believe that it provides great opportunities for brands and developers to deliver engaging experiences to consumers.”
Pushing advertisements to a device such as the Apple Watch may have its risks. For example, customers may want to stop wearing their watches because of constant ads. An ad platform must focus on timing and relevancy, otherwise they’ll just become obtrusive. On the contrary, pushing retail coupons and location based app suggestions can come in handy.