Macphun Software, a long time Mac App Store and photography software developer, has announced their updated educational pricing program called Pay It Forward. In this program, Pay It Forward recognizes the contribution students and faculty members have on the Mac and Photography industry by giving them with a generous 50% discount on qualifying products like Snapheal Pro, Intensify Pro, Focus 2 Pro and the Creative Kit bundle. Students and faculty who wish to take advantage of this discount can head over to the official website for all the detailed information. But in order to qualify, college students or teachers grades K-12 level must be verified through SheerID.

“Pay It Forward is an initiative that allows Macphun to give back by putting our software in the deserving hands of students and educational professionals at an affordable price,”  said Paul Muzok, co-founder and CEO of Macphun Software. “Students and teachers who are well versed in current digital imaging technology and efficient workflows can ultimately have an immense impact on the world.”  Muzok concluded.

“We’re thrilled to partner with Macphun to verify students and faculty for their Pay It Forward initiative,”  said Jake Weatherly, CEO for SheerID. “Now every professor, teacher and college student can access Macphun’s generous offer, regardless of whether their institution issues .edu email addresses or not.”

As of now we’re unaware of how long this program will go on for, however, it’s probably safe to say for another few months until the discounted pricing ends. We’ve been long time fans of Macphun‘s photo software, so if you get a chance we highly recommend applying for the discounted price if you are eligible.