Apple’s New Mac Video Beats Any Super Bowl Commercial of This Year
Want to see what Apple can do with 15 camera crews, 70 hours of footage, 21 editors, one day and across 10 countries? Well, you’ll be pleasantly surprised. Also before I forget to mention — the whole entire video was shot on the iPhone 5S and the editing team communicated with the camera crews across the globe over Facetime. If that doesn’t amaze you, then I don’t know what will. So Apple set out to celebrate Mac’s 30th birthday in a special way by highlighting how it has impacted the world. Rather than explaining the video in detail, you’ll just have to watch it below to see how awesome it is.
Apple even took it a step further and released a behind the scenes video showing off what it took to shoot the video, edit it and the real-time communication that was used.