Gameloft and Hasbro Announce Official Partnership
Gameloft today announced that it has signed a worldwide strategic licensing deal with Hasbro. Under the agreement, Gameloft will develop and market My Little Pony and Littlest Pet Shop games for iOS, in addition to that, The company is scheduled to release the Hasbro-branded games before the end of the year.
“Creating highly inventive and accessible digital play experiences based on our world-class brands continues to be at the core of Hasbro’s mission and we envision Gameloft to be a key player in the ongoing execution of that global strategy,” said Mark Blecher, Senior Vice President of Digital Media and Marketing at Hasbro. “This agreement brings together Hasbro’s powerhouse girls’ brands with one of the industry’s preeminent mobile game developers which will take My Little Pony and Littlest Pet Shop play to an entirely new level of fun.”
“Hasbro’;s position as a leading branded play company makes this a very strong alliance for Gameloft,” said Gonzague de Vallois, Senior Vice President of Publishing at Gameloft. “The opportunity to collaborate on such globally recognized brands such as My Little Pony and Littlest Pet Shop not only allows us to build a unique and immersive universe for the characters we’ve all grown to love, but to take the much-adored franchises to the next level of digital play.”
As of now, these are the only details we have on their partnership and upcoming games. But as always though, PocketFullOfApps will be sure to keep you updated as we get more info!