Following up in the development of Halfbrick‘s upcoming game — Machine Gun Jetpack — the developers have released the very first dev diary labeled “Simple Awesomeness”. In this first dev diary, Halfbrick gives us a really nice glimpse into Machine Gun Jetpack with some gameplay footage as well as what the developers have to say.

Welcome to Machine Gun Jetpack – the biggest mobile game of 2011 from the creators of Fruit Ninja! In this sneak peek video series leading up to the official launch, developer Halfbrick will take you behind the scenes to check out the creation process of a hit mobile game.

In the series’ first video, “Simple Awesomeness,” lead designer Luke Muscat breaks down the simple yet addictive beauty of the one-touch gameplay, giving fans a look at mechanics, collectibles, and various obstacles players will face in Barry Steakfries’ high-flying adventure. Machine Gun Jetpack will be released early September on the iPhone and iPad!

Machine Gun Jetpack is set to release sometime early September on the iPhone and iPad.