There’s no need to automatically refresh the page.

The press conference starts at these times:

07:00AM – Hawaii
10:00AM – Pacific
11:00AM – Mountain
12:00PM – Central
01:00PM – Eastern
06:00PM – London
07:00PM – Paris

There’s no need to refresh.

[Gdgt, Mac|Life, MacRumors, AppleInsider,TiPb, and Engadget]