Whether you own a business or are a salesperson, your online reputation is crucial to your success. Think about it — if you want to try out a new restaurant, see a movie, purchase a new product, hire a contractor, or change doctors — what do you do?
Most likely, you go online and do your research. If a restaurant has mostly bad reviews, you’ll try their competition instead. If a doctor has poor reviews, you’ll find someone else. If you have a bad rep online, you’re going to lose business. It’s as simple as that. The internet is the front-runner to how successful a business or person will be. You want your online reputation to be good, and that starts with knowing where you stand and monitoring it daily. Luckily, there’s an app for that.
Formerly known as Reputation Defender, Reputation.com has an app that’s used to help you improve your online reputation. It creates a positive image for you or your company by removing negative content found online. You will be alerted of any mention of you or your business online, as the app monitors the web night and day for new information. Reputation.com also focuses on privacy, unlike smaller competitors, which is what makes it one of the top apps for monitoring your internet reputation.
Social Mention is a free app that allows you to monitor what people are saying about you or your company in real-time. It monitors more than 80 social media sites – like Twitter, Facebook, YouTube, Google, and more – and compiles it into a single stream of information that allows you to see what’s being said about your business or product.
Another free app is Google Alerts, and it isn’t something you’ll want to skip out on. Google Alerts sends you email updates of the latest Google results based on your individualized queries. You can get results once a day, once a week, or as they happen. Google Alerts is a great way to monitor developing stories of both yourself and your competitors. With Google Alerts, you can keep tabs on your competitors and even keep track of your favorite celebrity or sports team.
With monitoring plans for individuals or companies, Trackur finds what’s being said about you and organizes the information into a Dashboard. Founded by one of the leading reputation management experts, Andy Beal, Trackur scans hundreds of millions of a variety of different websites constantly and alerts you if anything matches your pre-selected keywords.
BrandsEye is the perfect tool for those that have a specific brand they’re looking to sell and grow. It monitors any and all mentions of your brand online and alerts you of what’s being said. You’ll receive regular notifications on what people are saying about you, and you can make customized reports to review over time. Affordable and accurate, BrandsEye is one of the best apps out there for internet reputation monitoring.
Though there are hundreds of apps out there — both free and ones that cost money but provide more in-depth and up-to-date information — the best way to make sure you have a good online reputation is by being a good business. If you always do the right thing, look to correct problems instead of avoiding them, and maintain a good reputation offline, your A+ online reputation will follow.
Sarah Brooks is a freelance writer who covers a wide variety of topics from small businesses and reputation management to food and nutrition.