Internet marketing has become a big business over the last several years as more and more companies realize the value of expanding their online presence, developing virtual branding, and using the latest technological advances to reach new customers across the globe. The result of a growing awareness of the potential to advertise via the internet has been a marked shift in the marketing landscape, with savvy professionals veering away from traditional forms of advertising and finding creative ways to use the worldwide web for marketing campaigns. And the truly incredible thing about this push is that online efforts offer the ability to deliver quantifiable results, provided users have the tools to track them. In this regard, the Analytics Pro app is a must-have.
For the first time in marketing history, it has become simple to track the results of marketing efforts. Take a moment to consider how marketing worked even a decade ago. Advertising was done primarily through print, radio, and television, reaching consumers via media. There was no real way to know how many people these ads were reaching or whether the advertising efforts were effective. While companies could conduct surveys to see how people found out about their products or services, or they might notice an uptick in sales of certain items following marketing campaigns, the truth is that most companies engaged in marketing with no real knowledge of who they were reaching or what impact their efforts were having.
But the internet has changed all that. Consider that every click on a banner ad can be recorded and filed for future analysis. Every link on a website or in an email can be coded so that you know exactly how consumers are finding their way to a website and even where they’re coming from. Thanks to computer programming and analytical tools, it’s actually fairly easy to see exactly how marketing campaigns are faring in the online arena to tailor one’s efforts and get the best results. And for those engaging in online marketing, Google Analytics is one of the best tools available. Of course, the fact that you can access it on the go makes it even better.
Analytics Pro will set you back $5.99 (a bit steep for an app), but considering what it can do it’s well worth the money. For starters it can track multiple profiles, which is great for marketers working with a single business that has several online accounts, or even those who provide services to more than one client. It has features that allow you to select date ranges, traffic sources, type of content, goals, and e-commerce statistics to track, and it will provide you with a variety of graphs and reports that can be exported or printed. It can track visitors by geographic region, language, and loyalty, follow the path that brought them to your site, and basically track how marketing campaigns are performing.
In short, it does everything that your average SEO agency Birmingham to Boston might do. So if you think that having a mobile version of Google Analytics at your fingertips any time and any place is important to your online marketing efforts (and it is) don’t hesitate to shell out six bucks and download this app. To say that it is a useful application is to vastly under-exaggerate the function provided by Analytics Pro.
Thanks to Evan Fischer for this guest post. He is a freelance writer and part-time student at California Lutheran University in Thousand Oaks, California.