Gameloft, developers of Modern Combat 5, have recently announced that they are celebrating the one-year anniversary of their hit iOS game, Despicable Me: Minion Rush, with a game-changing content update. Published in partnership with Universal Partnerships & Licensing and Illumination Entertainment, the popular iOS title also reached another big milestone this month, hitting more than 300 million downloads worldwide since its release in June 2013. With Gameloft‘s ninth and largest update ever to the game, Despicable Me: Minion Rush brings a completely revamped player experience by adding The Jelly Lab, a new interface showing the player’s progression through the game. In addition, even more content from the Despicable Me film is introduced in this update, as players can experience the Minions in their home, Gru’s Lab, and help them make more jelly to unlock new areas and challenges. Lastly, players can advance sequentially through each level in The Jelly Lab and take advantage of two new costumes — Lucy Disguise and Jelly Jar Minion.
“The overwhelming popularity of Despicable Me: Minion Rush in its first year in the marketplace speaks to consumers’ passion for all things Minion,” said Gonzague De Vallois, Senior Vice President Publishing at Gameloft. “The continued evolution of gameplay is very important to us, and we take a lot of pride in creating engaging new content and features for our players.”